Animal crackers are tasty treats that have been around since 1902. When the cookies first hit the market, the packaging reflected the times: animals in cages and behind bars. Since circuses were a popular part of entertainment for decades, no one ever questioned the treatment of the animals. The cookies sold, the traditions continued, and sadly, circus animals suffered.

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PETA reports that animals such as elephants, tigers, camels, and many others were abused. They were held in captivity, beaten, forced to perform, and lived miserable lives traveling from town to town. Ringling Brothers closed in 2017 due to public outcry, shrinking revenue, and the truth revealed. PETA wanted things to go even further for all the suffering of the animals.

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In 2016, they wrote to Nabisco’s parent company, Mondelez International. “Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA stated.

Source: Amazon

It worked because the company finally updated their boxes to show the animals not in cages but on a grassy savannah. This is an epic win, as the video below shows.