Rufio the golden retriever is a Chicago service dog who loves retail therapy. In fact, he loves shopping so much, he never wants it to end!

The hilarious video went viral with the caption: “When you’re not done partying yet.” In the short clip, Rufio refuses to go as his owner gently pulls him by his handsome nautical leash.

If your dog loves shopping too, check out this list of dog-friendly stores across the country. And if you’re headed somewhere that doesn’t welcome dogs, you can line up a loving dog sitter right on your phone.

Rufio’s viral moment

This handsome boy is a certified therapy dog and a pro at helping others.

Ok, I'm ready to check out! 🎃🍂🍁 #pumpkinpatch

A post shared by Rufio the Golden Retriever (@livingthatgoldenlife) on

You can see more pictures and video on his owner’s Instagram and Facebook.

Go Cubs Go! ⚾️ #FlyTheW #Cubs #WrigleyField

A post shared by Rufio the Golden Retriever (@livingthatgoldenlife) on

Thanks for keepin’ it cute, Rufio.

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This post is presented by Rover. Rover is the nation’s largest online network of 5-star pet care providers. Go to or download the mobile app to find and book dog boarding, house sitting, drop-in visits, doggy day care, or dog walking services!